For organizations rooted in service, discoverability is not optional. Increasing visibility directly supports access, inclusion, and impact.
Educational, people-first content performed significantly better than promotional messeging, reinforcing MCIS's authority and credibility.
By optimizing MCIS’s existing website, we unlocked organic growth without disrupting established systems or workflows.
Every campaign was designed to serve two goals simultaneously, to attract qualified interpreters and drive service inquiries.
Maintaining a unified brand voice across social media, website content, and search results strengthened long-term trust.
Despite its national reach and long-standing reputation, MCIS struggled to gain traction across modern digital channels.
Social platforms lacked momentum, recruitment relied heavily on traditional methods, and inbound client inquiries from digital sources were limited. Additionally, their legacy website was not fully optimized for search, restricting visibility across high-intent service keywords.
These gaps limited MCIS’s ability to scale awareness, attract talent, and capture organic demand.
PathSeekers’ objective was to align MCIS’s digital presence with the importance of the work they do every day.
Stronger reach and engagement across LinkedIn, Instagram, and Facebook through platform-specific strategies.
Targeted recruitment campaigns significantly expanded the pool of qualified interpreters and freelancers.
More organizations reached out through social channels and optimized website forms.
SEO enhancements on the existing website delivered sustained, compounding traffic growth.
MCIS achieved broad search visibility across translation, interpretation, accessibility, and training services.
MCIS transitioned from a limited online presence to a recognized, discoverable leader in language services.
