How To Get High Rankings On Google

Have you ever thought about why your website isn’t showing up on the first page of the Google search engine? Well, in that case, you are the only one. With over 8.5 billion searches made daily, the fight for visibility is fierce. Whether you run a blog, an online store, or a service-based business, knowing that you will rank higher on Google is crucial for growth, leads, and sales.

Achieving the topmost ranking on Google is every business owner’s goal. However, staying on top requires a strategic approach. More than ever before, the level of competition in the game has increased. With algorithm updates, evolving user behavior, and rising content standards, knowing how to rank higher on Google is essential to your digital success.

In this blog, we’ll break down actionable tips, current best practices, and the exact elements Google looks for when ranking your website.

Why Google Rankings Matter

For businesses in competitive markets like Brampton, Mississauga, and Vancouver, showing up at the top of search results isn’t optional—it’s survival. That’s why working with a results-oriented seo expert bradford or a performance-focused seo oxford can help fast-track your visibility and traffic.

• Most people never scroll past page one: Over 90% of searchers click results on the first page of Google. If your site isn’t there, it’s likely being overlooked, no matter how great your content or services are.
• Higher rankings build instant credibility: Users trust Google to surface the best results. Showing up at the top signals that your site is relevant, reliable, and worth visiting.
• Better visibility means more clicks—and more conversions: The higher your position, the more traffic you attract. And with the right landing pages in place, that traffic can easily turn into leads, inquiries, or sales.
• It’s a long-term growth strategy: Unlike paid ads, strong organic rankings keep bringing in traffic without ongoing ad spend. It’s among the most economical strategies to gradually increase your web visibility.
• Your competitors are doing it: If you’re not optimizing for search, your competitors probably are—and they’re winning the clicks, customers, and visibility that could be yours.

What Does It Take to Get a Higher Google Ranking?

Now that you know why ranking matters, the next question is—how do you get there?

Climbing to the top of Google search results isn’t about tricks or shortcuts. It’s about creating a solid SEO strategy built on relevance, trust, and user experience. And it all begins with knowing what your audience is looking for.

That’s where smart keyword research comes in.

If you understand how people search—and what they expect to find—you can create content that speaks directly to their needs. 

As you might have understood that high rankings don’t come from shortcuts—they come from a plan. Our experience offering seo company in leeds has shown that consistent, intent-driven SEO outperforms outdated hacks every single time.

In the next section, we’ll walk you through how to identify the right keywords, so you can align your website with real search intent and start showing up where it counts.

Start with Smart Keyword Research

Before you can optimize your website, you need to know what your audience is searching for. Effective keyword research helps you discover the terms and phrases that drive traffic—and more importantly, conversions.

Tips for Smarter Keyword Research:

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ubersuggest to find relevant terms.
• Target a mix of short-tail and long-tail keywords (e.g., “SEO strategies” vs. “how to rank higher on Google”).
• Prioritize search intent—understand what the user wants to achieve with each query.
• Identify LSI keywords such as on-page SEO strategies, technical SEO audit, and boost rankings with schema to enhance topic relevance.

Master the Art of On-Page SEO

Think of your website like a well-organized library. If Google can’t find or understand your “book,” it’s not going to recommend it. That’s where on-page SEO comes in. Your page’s structure is important from the first minute a user visits it. Your title tag, headers, meta description, and even your images should be optimized.

Don’t forget to include your main keyword in the headers and paragraphs. Break up walls of text. Add internal links that keep users exploring. Always remember: clean layout + helpful content = happier users (and higher rankings). Keep that keyword density sweet spot between 0.8% and 1.2%, and Google will feel right at home.

Build E-E-A-T: It’s Not Just a Buzzword

Let’s be real—there’s a lot of fluff online. That’s why Google rewards content that shows Experience, Expertise, Authoritativeness, and Trustworthiness (yep, E-E-A-T).

If you’re giving advice, prove your experience. You can add author bios that show off real credentials. Link to reliable sources. Include testimonials, certifications, or case studies that prove you’re not just another opinion online. Whether you’re writing about health, finance, or marketing, users (and Google) want to know you’re the real deal.

Make Your Site Lightning Fast

No one likes a slow website. Not your users. Not Google. If it takes more than three seconds for your website to load, half of your visitors will depart. And your ranking? It’s probably dropping too.

Focus on speed by optimizing images, enabling lazy loading, and reducing bulky code. Check your Core Web Vitals—like LCP, FID, and CLS—to ensure your page is fast, responsive, and stable. Improving your load time doesn’t just reduce bounce rate—it can seriously boost your rankings in 2025.

Supercharge Visibility with Schema Markup

Do you wish to get your website highlighted in search results? Use schema markup—your behind-the-scenes SEO superhero.

By adding structured data, you’re giving Google extra details: Is this a product? A review? An FAQ? When you do it right, your listing can appear with stars, images, or dropdown answers. 

That’s what we call a rich snippet, and it’s a serious CTR booster. So, whether it’s Article Schema, Local Business Schema, or FAQ Schema, schema markup is a small move with big rewards.

Design for Mobile-First, Not Mobile-Second

More than 60% of all Google searches happen on mobile devices. And Google knows it. Google now considers your mobile site to be your primary website as a result of mobile-first indexing.

If your content is hard to read on a phone or loads like it’s stuck in 2012, it’s time for a redesign. 

Make sure your site adjusts to every screen, buttons are finger-friendly, and no popups block content. If it’s smooth on mobile, your users will stick around—and so will your rankings.

Get the Right Kind of Backlinks

If Google’s ranking algorithm were a popularity contest, backlinks would be the votes. But not all votes count the same. One backlink from a high-authority site is worth more than 100 random links from sketchy directories.

So, how do you earn the good ones? Guest posts. Digital PR. Original research. Even quoting experts in your content can attract inbound links. To get highlighted in media stories, use HARO. Over time, quality backlinks build your domain authority and help you climb search rankings the smart way.

Don’t Skip the Tech Stuff: Audit Your Site

Behind every top-ranking page is a clean, functional website that Google can easily crawl. A technical SEO audit is, therefore necessary and not optional.

Run regular scans with tools like Screaming Frog or Ahrefs to catch broken links, crawl errors, duplicate content, and redirect issues. Verify that your sitemap is current and that no crucial pages are being blocked by your robots.txt file.

You don’t need to be a developer—just stay on top of the basics so search engines can find (and favour) your content.

Don’t fight it; instead, enjoy the wave of Google updates.

Google’s algorithm is always changing; therefore, your approach should too. From the Helpful Content Update to SpamBrain, staying aware of changes helps you stay ahead.

However, here’s the secret: if you consistently create helpful, user-first content and follow white-hat SEO strategies, you won’t need to panic every time Google rolls out an update. Stick to what works—build E-E-A-T, optimize your pages, and improve performance—and you’ll weather any SEO storm that comes your way.

SEO Is a Long Game—Play It Well

Getting higher rankings on Google isn’t magic. It’s a mix of strategy, consistency, and understanding what users (and search engines) truly want. Whether you’re fine-tuning your on-page SEO strategies, adding schema, or running a technical SEO audit, remember—it’s all about creating a better experience.

So stop chasing hacks. Start building real value. And let Google do what it does best: match great content with the people who need it. At PathSeekers, we don’t just follow SEO trends—we help you stay ahead of them. Whether you’re aiming to boost rankings with schema in 2025 or focused on building E-E-A-T for SEO success, our team crafts tailored strategies that get real, lasting results.

We combine data-driven execution with creative insight—from structured data and technical audits to E-E-A-T-rich content and high-quality backlinks. It’s SEO done right—with your growth at the center. 

So, if you need a full-service SEO company in Brampton, niche-targeted SEO services in Mississauga, or a strategic SEO agency in Vancouver, we tailor our approach to get you real, lasting results. Let’s elevate your search presence, drive qualified traffic, and put your brand exactly where it should be—on top. Book your free SEO strategy call with PathSeekers today.