How to Do Keyword Research for Voice Search

The search terms or phrases that users enter into Google to find what they’re looking for are known as keywords. The process of identifying appropriate keywords for our search engine optimization efforts that have a high search volume and little competition is known as keyword research. This is done in an effort to optimize our website and improve its search engine ranking by obtaining as many high-quality keywords as possible.

Our website or blog receives a lot of traffic from high-quality keywords. Making a website that is both human-readable and keyword-rich is insufficient. Writing quality blog posts that connect back to your website also requires the use of keywords. As a result, keyword research is crucial to your digital marketing process.

The Development of Voice Search and Its Impact on Search Behavior

Voice Search is used when you talk to digital assistants, such as Google Assistant, Alexa, and Siri, to receive succinct and useful responses. Due to their accessibility, kids are now using Google Home, Siri, and Echo Dot (Alexa) for more searches than Google Search. As a result, voice search may become more popular among younger generations than traditional search.

By utilizing chatbots that provide instant answers to consumer inquiries, businesses can leverage voice search trends and reduce response times. Additionally, voice search can allow for highly customized experiences according to user preferences.

Understand the Nature of Voice Queries

As you know, traditional SEO often revolves around short, snappy phrases. But voice search SEO strategies are built around natural language queries. People talk to their devices like they would to another human.

This kind of conversational tone means your keyword research should now focus on:

• Question-based keywords
• Long-tail keywords for voice search
• Conversational keyword research that mirrors spoken language

Voice Search’s Effect on User Behavior

Asking Questions

People are starting to use natural language inquiries instead of keyword-based Google searches. Google had to adjust as a result, implementing AI-powered results known as AI overviews.

Searches Based on Questions

An inexpensive method of determining search intent-based keywords based on NLP (Natural Language Processing) and question phrases such as who, what, where, when, and why. The goal of natural language processing (NLP), a subfield of artificial intelligence, is to help computers comprehend, interpret, and produce human language.

Local Objectives

There are also more “near me” searches, such as “pubs near me,” according to voice search statistics. How do you differentiate your company? Improve your site’s responsiveness, do location-focused keyword research, and optimize your Google Business Profile as part of local SEO.

Utilize The Tools Specifically Built for Voice Search Keyword Research

Several tools can help you uncover high-performing voice search terms:

• AnswerThePublic – great for question-based keywords
• AlsoAsked – visualizes related queries users ask
• A treasure trove of ideas for voice-friendly content may be found in Google’s People Also Ask area.

These tools help you generate long-form, user-friendly content that aligns with what voice assistants like Siri and Google Assistant actually pick up.

So, if you’re running a local business, such as an SEO company in Calgary, targeting hyper-local voice queries like “best SEO services near me” can drive highly qualified traffic.

Target Long-Tail & Intent-Focused Keywords

Long-tail keywords are no longer optional—they’re essential. Why? Because voice search is all about user intent. Someone saying, “How do I start an online store in Canada?” has a very specific goal in mind. That’s why long-tail keywords for voice search often outperform generic terms.

So instead of just short keywords, focus on question words such as “how,” “what,” “where,” “best,” and “when” queries. Think about what your ideal customer might actually say aloud. One can include terms like “near me,” “open now,” and “top-rated.”

As a business owner, if you run a store or brand, don’t miss our blog on comprehensive SEO strategies for online stores.

Optimize for Featured Snippets & Position Zero

Many voice search results are pulled from featured snippets—those handy answer boxes Google displays at the top of SERPs.

To optimize for them, utilize some of the finest tactics, such as

• Format answers clearly (preferably in⁣ <h3> followed by short paragraphs or bullet lists)
• Use schema markup (FAQPage, HowTo, etc.)
• Include your primary keywords and natural language queries in headers.

Learn How Voice Search for Local SEO Can be a Game-Changer for Businesses

Voice search has become an incredibly powerful tool for businesses that serve specific locations. If you operate in a particular region—say, as an SEO company in Vancouver or as a digital marketing service provider in Brampton—optimizing for voice search can help you connect with local customers more effectively.

When people use voice assistants like Siri, Alexa, or Google Assistant, they often include local intent in their searches. Instead of typing something generic, they’ll ask questions like, “Find a digital marketing agency near Brampton” or “Best SEO companies in Calgary with reviews.” These are high-intent queries, meaning the user is actively looking for a solution and ready to take action, usually right away.

To make the most of this opportunity, ensure your Google Business Profile is fully updated with accurate contact details, business hours, and services offered. This helps search engines confidently recommend your business when people search locally via voice.

Additionally, use location-based keywords naturally throughout your website—terms like “SEO experts in Brampton” or “Calgary SEO consultants” can make a big difference in helping your content show up in local search results.

Your chances might also be increased by producing informative, conversational content that responds to frequently asked location-specific queries. An excellent starting point is a well-organized FAQ page.

How to Future-Proof Your Voice SEO Strategy

As smart speakers and voice assistants continue to grow in popularity, businesses need to stay one step ahead. Voice search isn’t just a trend—it’s becoming the way people interact with the internet, especially when they’re on the go.

To stay competitive, it’s important to begin implementing voice search ranking strategies for 2025 and beyond. Start by adapting your content formats. Voice-friendly content tends to perform better when it’s clear, concise, and answers questions directly. FAQs, how-to guides, and short answer paragraphs are especially effective.

You should also use tools like Google Search Console and GA4 to monitor how people are finding your site. Look out for any signs of voice-related traffic—longer, more conversational queries are a good indicator. Based on this data, refine your keyword strategy regularly to align with how people actually speak, not just how they type.

Conclusion

Optimizing for voice search doesn’t mean throwing out everything you know about SEO—it means evolving with your audience. As people search more conversationally, your content should mirror the way they naturally speak.

To succeed, start by using tools that help you identify voice-friendly keywords. Focus on long-tail and question-based phrases, build content that answers specific queries, and incorporate local SEO terms to capture high-intent voice searches in your area.

If you’re ready to adapt your SEO strategy for voice, our SEO services in Brampton and SEO company in Calgary can help you tap into this growing trend and give your brand a strong, clear voice in 2025 and beyond.