Dyson 
Setting a Digital Foundation
When Dyson set its sights on the top-tier US market, the challenge wasn’t recognition; its machines were already icons of engineering. The challenge was to course-correct the digital presence, specifically, how to optimize key things from an e-commerce standpoint.
72%
Traffic Increase
32%
Conversion Growth
45%
Organic Growth
About Dyson
Dyson Limited is a Singaporean-British multinational technology company, celebrated for transforming everyday appliances into feats of engineering. From the world’s first bagless vacuum cleaner to beauty technology like the Dyson Airwrap, the brand has redefined how innovation can live in the home. With an unwavering focus on innovation and a philosophy based on design, performance, and sustainability, Dyson continues to influence international markets.
Services used
The Challenge
Despite its stature, Dyson needed a digital bridge to overcome their internal website optimization to maximize their performance. Its reputation was strong, but low-performing ads, website issues, and limited search visibility. The opportunity was there: Dyson needed a partner to refine its digital voice and reintroduce itself to their audience with precision.
Solution Offered
At PathSeekers, we approached Dyson’s pilot as both engineers and storytellers:
– Optimized paid ads campaigns to give back more than 3x greater ROI.
– Built easy-to-access product pages with optimized content.
– Optimized the web visuals, ensuring high engagement and conversion rates.
– Expanded organic reach by acquiring 9.8k new keywords, opening new pathways for visibility.
– Delivered content optimization that blended authority with aspiration, giving Dyson a sharper voice.
The Impact
The Dyson project became proof of concept for scaling in the market. What began as a pilot program quickly transformed into a blueprint for Dyson’s expansion, positing the brand not just as an innovator of products but as a digital leader in the luxury technology space.
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72%
Increase in Website Traffic
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32%
Increase in Conversions
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3X
ROI
Let Us Build Your
Digital Foundation
At PathSeekers, we specialize in premium branding, performance-driven websites, and market entry strategies. Dyson transitions into a global brand that makes a lasting impact. Check out our success story and get in touch with us for further details.