Hudson's Bay 
Growth Story
Driving growth for Canada’s Most Loved Heritage Retailer.
As one of the most recognizable retailers in North America, Hudson’s Bay has a long history and has always been associated with quality, style, and trust. However, in today’s day and time. The competitiveness in the e-commerce world: even legacy brands face the challenge of staying digitally relevant. To strengthen its online visibility, optimize product discoverability, and enhance the overall shopping experience, Hudson’s Bay partnered with PathSeekers.
PathSeekers helped Hudson’s Bay bridge the gap between heritage and modern digital performance by revitalizing its online presence and creating a smoother, more engaging customer journey.
73%
Increase in Traffic
32%
Enhanced User Experience
5X
ROI
About Hudson's Bay
Hudson’s Bay is one of the oldest and most iconic retailers in North America, Known for its premium fashion, lifestyle, and home goods. Despite its established brand value, the retailer faced challenges in competing with digital-first brands in the modern e-commerce landscape.
Services used
The Challenge
Even with strong brand recognition, Hudson Bay struggled with online discoverability to the younger audience. They were severely lacking in reaching their online visibility goals. Their campaigns were underperforming and they were not optimized for search rankings. Additionally, the website layout was not fully user-friendly, resulting in poor engagement and lower conversions.
Solution Offered
PathSeekers worked with Hudson’s Bay to design a comprehensive digital improvement plan:
– Optimized their Meta and Google Campaigns, resulting in 5x greater ROI.
– Optimized product descriptions to enhance search visibility.
– Enhanced their website’s layout to make shopping easier and more intuitive.
The Impact
As a result of our partnership, Hudson’s Bay’s online visibility increased significantly. Improved ROI, search rankings, a seamless website layout, and optimized ad campaigns lead to:
-
73%
Increase in website traffic
-
32%
Stronger user experience
-
89%
Surge in conversions
Let Us Craft Your
Digital Growth Story
At PathSeekers, we transform beauty and fashion brands through crafted branding, performance-driven marketing, and social media strategies. Whether you are an emerging label or an established house, we help you stand out where it matters most: in culture, in commerce, and in memory.