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As we are moving towards the end of 2025, we see that every business plans something new and wishes to grow. When it comes to a business, the customer is an important term and an effective aspect of every business’ growth. That’s why, understanding what they want, how they feel, and the path they take while interacting with your company has become a top priority. This is where customer journey mapping tools 2025 come into action.

However, with the growing number of businesses and advancing technology, there are numerous tools available on the market, which creates great confusion about which tool to prefer. This article will familiarize you with the 20 best customer journey mapping tools 2025 of all time and their features to help in your selection process. By the time we conclude, you will have all the information you need to make an intelligent decision, ensuring that your path to providing exceptional customer experiences is a smooth one.

Let’s begin!

What is Customer Journey Mapping 2025?

Customer journey mapping demonstrates the multiple stages that customers go through when using or purchasing something from your business website. With the help of the mapping, you can quite easily watch how they behave and feel throughout the entire buying process. Basically, the goal is to make sure that your clients have a great time. Both you and your client would obviously prefer a hassle-free experience. 

With customer journey mapping, you create a visual representation that outlines the complete customer interaction cycle, starting from the moment he becomes aware of your brand or product to the post-purchase engagement. This exercise typically involves identifying key touchpoints– those moments when customers interact with your brand– and understanding their emotions, needs, and pain points at each of those moments. It is similar to making a roadmap that shows the customer’s progress while also highlighting any potential obstacles and areas for improvement.

By analyzing the customer journey through mapping, you gain profound insights into what is working fine and what needs to be improved in your customer interactions. As a result, you can easily plan your actions to optimize the journey and make sure that customers have a seamless, pleasurable, and memorable experience while working with your company. The ultimate agenda is to transform the one-time buyer into a loyal and regular customer.

What are Customer Journey Mapping Tools and What Do They Do 2025?

These are the typical software applications or platforms that help businesses with customer journey mapping. These tools offer a structured method for developing, managing, and analyzing customer journey maps.

Customer journey tracking tools serve several essential functions to help businesses improve customer experiences and make informed decisions, some of which are:

  • Create visual representations (maps or diagrams) of the entire customer journey. 
  • Integrate with other business systems, like CRM (Customer Relationship Management) software, marketing tools, and feedback platforms, to gather and display relevant customer data. 
  • Offer flexibility in designing customer journey maps tailored to specific businesses and customer segments. 
  • Promote teamwork by allowing multiple team members or departments to work together on creating and analyzing maps. 
  • Provide a holistic view of the customer journey.
  • Identify pain points, opportunities for improvement, and trends in customer behavior by analyzing the data associated with each touchpoint.

With all these tasks, customer journey mapping tools help businesses gain a comprehensive view of their customer’s experiences and pinpoints to make data-driven decisions for enhancing customer satisfaction. Owing to the growing competition in digital marketing services Winnipeg, these tools are vital.

Significance of Customer Journey Mapping Tools in Modern Business 2025

In these modern times, customer journey mapping tools are super important for thriving businesses. In this competitive era, customers hold a crucial place in making or breaking a brand. Due to this, businesses place a high priority on providing excellent customer satisfaction. This is the reason customer journey-tracking tools are gaining such prominence in almost every marketing agency.

It makes sense why companies use digital marketing services to implement customer journey tracking tools because those businesses that have done so can:

  • Boost customer retention and conversion 
  • Shorten the sales cycle 
  • Be more customer-oriented 
  • Reduce the likelihood of new product failure 
  • Find new opportunities for existing ones
  • Offer tailored experiences

If you also want to rank higher with these features, leveraging customer journey mapping tools is the best solution. When you look for SEO services, you can look for SEO specialists who provide customer journey mapping services and pave your way to success in a hassle-free manner.

Top 20 Customer Journey Mapping Tools to Use in 2025

1. Adobe XD

Adobe XD is a versatile design and prototyping tool that now includes customer journey mapping. Its comprehensive set of features for creating and editing diagrams, such as shapes, text boxes, and arrows, distinguishes it. Adobe XD also allows you to import and export files in a variety of formats, making it easy to share your maps with others.

Key Features:

  •   User-friendly interface for creating interactive journey maps.
  •   Integration with other Adobe Creative Cloud apps for seamless design.
  •  Collaboration features to work with team members in real time.
  •  Prototyping capabilities for testing customer journeys.
  •  Comprehensive design and prototyping tools for a holistic user experience.

2. Lucidchart

Lucidchart is a cloud-based diagramming tool for creating customer journey maps. You can import your own pictures and data in addition to a sizable library of included templates and shapes. Using Lucidchart, you can share maps in several formats and collaborate on them with others with ease.

Key Features:

  •     Drag and drop interface for effortless journey map creation
  •     Collaboration features for real-time teamwork
  •     Integration with other business tools, such as G Suite and Microsoft Office
  •     Customizable templates and robust diagramming capabilities
  •     Version history and access control for efficient management

3. Smaply

Smaply is a web-based customer journey mapping tool that allows you to create personas and stakeholder maps. It is ideal for companies looking for deep insights into their customers’ experiences, and it is especially well-suited to small businesses. It is simple to use and does not require any prior design knowledge.

Key Features:

  •     Dedicated journey mapping capabilities with pre-designed templates.
  •     Tools for creating detailed customer personas.
  •     Collaboration features to involve team members and stakeholders.
  •     Export options for sharing insights with the broader organization.
  •     Integration with other research tools for comprehensive analysis.

4. Figma

Figma is a popular design and prototyping platform that also allows for the mapping of customer journeys. It offers a cloud-based collaborative design environment. Along with other features for creating and editing diagrams, it has vector-based drawing tools, text boxes, and shapes. Figma makes it simple to share your maps by supporting file import and export in several formats.

Key Features:

  •     Collaborative design environment for team-based journey mapping.
  •     Real-time editing and commenting for efficient communication.
  •     Prototyping capabilities to test and refine customer journeys.
  •     Accessible from anywhere with a web browser.
  •     Extensive design assets and plugins for enhanced creativity.

5. Visual Paradigm

Visual Paradigm is a comprehensive tool that supports various aspects of business and design, including customer journey mapping. It is well-known for its robust features and versatility. It is an excellent choice for users who require a tool to assist them with software development, business process modeling, systems engineering, data modeling, or quality management.

Key Features:

  •     Versatile diagramming capabilities for creating detailed journey maps.
  •     Integration with popular project management and collaboration tools.
  •     Team collaboration features, including online whiteboarding.
  •     User story mapping to align journeys with user needs.
  •     Powerful analysis and reporting tools for data-driven insights.

6. UXPressia

UXPressia is a dedicated customer journey mapping tool that focuses on creating engaging and insightful visualizations of the user experience. It is a preferred option for product teams and UX designers. It is a flexible tool that can be applied by businesses of all sizes and in all industries. It is simple to use even if you are a beginner and not an expert designer.

Key Features:

  •     User-centric approach with ready-to-use journey map templates.
  •     Collaboration features for team members and stakeholders.
  •     Integration with other UX research tools for data-driven insights.
  •     Advanced export options for sharing and presenting journey maps.
  •     Scenario mapping for exploring different user paths.

7. Gliffy

Gliffy is a versatile diagramming and visualization tool that includes customer journey mapping as one of its capabilities. It is a web-based diagramming tool that allows you to create a variety of diagrams, including customer journey maps, wireframes, flowcharts, and more. If you are looking for a simple and easy-to-use customer journey mapping tool, Gliffy is a good option. 

Key Features:

  •     Intuitive drag-and-drop interface for creating journey maps.
  •     Collaboration features for seamless teamwork.
  •     Integration with popular productivity and project management tools.
  •     Diagram version history and access control for efficient management.
  •     Export options in various formats, including PDF and image files.

8. Canvanizer

Canvanizer is a web-based tool that primarily focuses on business model canvas and related visualizations. It can be modified to create simple customer journey maps. Your customer journey maps with Canvanizer can include your company’s branding. Making maps that are consistent with your brand identity will be easier with this.

Key Features:

  •     Business model canvas templates for holistic visualization.
  •     User-friendly interface for creating basic journey maps.
  •     Collaboration features for working with team members.
  •     Export options for sharing canvas and maps with stakeholders.
  •     Versatile toolset for business planning and strategy.

9. Trello

Trello is a popular project management tool that can be used creatively for customer journey mapping. Its card-based system allows teams to map out customer experiences in a unique way. You can get advice and get inspired from other users because Trello has a large and vibrant user community. It is adaptable and can be used to produce many different kinds of maps.

Key Features:

  •     Visual card-based system for mapping customer touchpoints.
  •     Collaboration features for team members and stakeholders.
  •     Integration with various third-party apps and tools.
  •     Customizable boards and cards for flexibility in mapping.
  •     Task management features for aligning journey maps with actionable tasks.

10. Mural

Mural is a digital workspace and visual collaboration platform that supports various creative and strategic processes, including customer journey mapping. It is a digital whiteboarding tool that offers a variety of tools and features, such as sticky notes, shapes, and images, which can be used to create interactive and engaging maps.

Key Features:

  •     Canvas templates designed for customer journey mapping.
  •     Real-time collaboration with remote team members and stakeholders.
  •     Integration with popular design and productivity tools.
  •     Sticky notes and drawing tools for visualizing ideas and insights.
  •     Comprehensive workshop and facilitation capabilities.

11. OmniGraffle

Omnigraffle is a versatile diagramming and design tool for Mac users. While it’s not solely focused on customer journey mapping, it provides a robust platform for creating visual representations of customer experiences. can be used to create large and complex maps.

Key Features:

  •     Intuitive diagramming and design tools for creating journey maps.
  •     Extensive library of templates and stencils for various industries.
  •     Collaboration capabilities for team-based projects.
  •     Export options for sharing journey maps with stakeholders.
  •     Compatibility with macOS for a seamless user experience.

12. Microsoft Visio

Microsoft Visio is a widely used diagramming and visualization tool that offers templates and features for creating customer journey maps. It’s a part of the Microsoft Office suite. It allows you to create data-driven maps that are automatically updated as the data changes. 

Key Features:

  •     Rich set of templates and shapes for journey map creation.
  •     Integration with other Microsoft Office apps for seamless document management.
  •     Collaboration features through SharePoint and OneDrive.
  •     Data linking for dynamic, data-driven journey maps.
  •     Extensive customization options for tailored maps.

13. SuiteCX

SuiteCX is a dedicated customer experience management platform that includes tools for creating detailed journey maps. It is designed to help businesses understand and improve their customer interactions.

Key Features:

  •     Comprehensive journey mapping capabilities with drag-and-drop elements.
  •     Collaboration and feedback features for team involvement.
  •     Integration with CRM systems for data-driven insights.
  •     Analytics and reporting tools to track customer journey metrics.
  •     Customer persona and touchpoint mapping for in-depth analysis.

14. Journey Track

Journey Track is a user-friendly customer journey mapping tool that focuses on creating interactive and collaborative maps. It is suitable for both beginners and experienced designers.  It is designed to be user-centric, making it easy for customers to understand their journey.

Key Features:

  •     Intuitive drag-and-drop interface for easy map creation.
  •     Real-time collaboration with team members and stakeholders.
  •     Scenario planning and impact analysis for informed decisions.
  •     Export options to share maps with various stakeholders.
  •     Integration with customer feedback systems for continuous improvement.

15. FlowMapp


FlowMapp is a customer journey mapping tool designed for user experience professionals and product managers. It offers a streamlined approach to creating and sharing journey maps. It allows you to map the customer journey across multiple channels, such as website, mobile apps, and social media.

Key Features:

  •     Simplified journey map creation with predefined elements.
  •     Collaboration and sharing options for the team.
  •     User story mapping to align journeys with user needs.
  •     Integration with popular project management tools.
  •     Analytics and reporting features for data-driven insights.

16. Miro

Miro is a popular online collaborative platform that supports a wide range of visual tasks, including customer journey mapping. It provides a digital whiteboard where teams can create, share, and collaborate on journey maps.

Key Features:

  •     Digital whiteboard with a wide range of templates for journey maps.
  •     Real-time collaboration with team members, even in different locations.
  •     Integration with various apps and tools for enhanced functionality.
  •     Interactive elements and sticky notes for brainstorming and feedback.
  •     Secure and accessible from anywhere with an internet connection.

17. InMoment

InMoment is a customer experience optimization platform that includes customer journey mapping tools. It is designed to help businesses collect and analyze customer feedback to improve their journeys.

Key Features:

  •     Comprehensive customer feedback collection and analysis.
  •     Journey mapping capabilities to visualize customer experiences.
  •     Integration with CRM and marketing automation systems.
  •     AI-driven insights for actionable recommendations.
  •     Real-time reporting and alerts for proactive response.

18. Clarabridge

Clarabridge is a customer experience management platform that incorporates journey mapping features. It focuses on gathering and analyzing customer feedback to enhance the overall experience. It provides sentiment analysis features that allow you to understand the emotional state of your customers.

Key Features:

  •     Advanced text analytics for sentiment insights.
  •     Journey mapping capabilities to visualize and analyze customer paths.
  •     Integration with various data sources for a holistic view.
  •     Real-time dashboards and reporting for actionable insights.
  •     Collaboration features for cross-functional teams.

19. ContentSquare

ContentSquare is a digital experience analytics platform that offers customer journey mapping tools. It helps businesses understand how users interact with their digital properties, from websites to mobile apps.

Key Features:

  •     Visualize user interactions through heatmaps and session replays.
  •     Customer journey mapping to track and optimize digital experiences.
  •     AI-powered insights for understanding user behavior.
  •     Integration with popular analytics and marketing tools.
  •     A/B testing and experimentation for data-driven improvements.

20. Plerdy

Plerdy is a versatile web analytics and UX optimization platform that includes journey mapping features. It is geared toward improving the online customer experience and increasing conversions. It allows you to offer a tailored solution to customers.

Key Features:

  •     Website and user behavior analytics for data-driven insights.
  •     Journey mapping tools to visualize user paths and interactions.
  •     Heatmaps and session recordings for detailed analysis.
  •     Integration with popular CMS and e-commerce platforms.
  •     Conversion rate optimization tools for improving user journeys.

Wrapping Up

Selecting the best customer journey mapping tool for your business’s needs can be the key to acquiring deeper insights into your customers’ experiences and planning meaningful improvements in your business accordingly. Our list of the top 20 tools covers options offering unique strengths and functionalities and empowers marketing agencies and organizations to visualize and optimize the customer journey effectively.

As a top SEO services company Mississauga, we understand the significance of these tools in aligning digital strategies with customer needs. By integrating the best customer journey mapping tools into your workflow, you can gain invaluable insights into your audience’s behavior and preferences, allowing for data-driven decision-making.

If you are seeking professional guidance on optimizing your customer journey and digital presence, don’t hesitate to reach out to our experienced team at PathSeekers. We are your trusted partner in Mississauga, dedicated to providing state-of-the-art SEO services and helping you make the most of the best customer journey mapping tools available.

Get in touch now!