Strategically designed as campaigns, these transformed search intent into a steady flow of direct reservations, reducing reliance on third-party platforms.
With precise geo-targeting, Best Western Brantford positioned itself as the preferred choice for both leisure and business travelers in the region.
Continuous campaign optimization ensured high occupancy levels year-round, even during the off-season.
With stronger visibility and performance, Best Western Brantford rose above competitors, cementing its status as a leading hospitality brand.
Despite its strong offline reputation, Best Western Brantford struggled to translate its hospitality excellence into digital impact. Competing with both established hotels and online travel agencies. Nevertheless, the property needed a robust digital strategy that could:
- Capture high-intent bookings directly through the hotel's channels.
- Strengthen brand recognition within Brantford's local market.
- Create measurable growth while minimizing dependency on third-party intermediaries.
A significant uplift in reservations through the hotel's owned channels, cutting reliance on OTAs.
Secured a commanding share of visibility among local travelers, business guests, and tourists.
Established a consistent and trustworthy online identity that mirrored the hotel's offline reputation.
Created a scalable framework for ongoing paid campaigns to continue driving measurable growth.
