Shaped a social identity that echoed Gusto's welcoming spirit and highlighted its culinary authenticity.
Curated high-quality imagery and video content that showcased signature dishes, behind-the-scenes moments, and customer experiences to entice the audience to visit and engage.
Implemented interactive content such as polls, shoutouts, and local features. All fostered dialogue and strengthened Gusto's bond with its audience.
Delivered consistent growth in impressions, engagement, and follower base, ensuring Gusto remained top of mind among local diners.
Redefined Gusto's image from simply a pizzeria to a vibrant community hub and dining destination.
Despite its reputation for quality food and service, Gusto Pizzeria's minimal online footprint hindered its ability to attract new patrons. It also affects the connection with modern audiences who rely heavily on digital platforms when making dining experiences. The lack of visibility directly impacted foot traffic and growth potential.
Established Gusto as a recognizable and admired dining spot within the local social landscape.
Heightened online awareness translated into increased foot traffic and stronger in-restaurant sales.
Social storytelling nurtured repeat visits and inspired organic sharing, expanding reach beyond paid efforts.
Laid the foundation for a scalable social media ecosystem capable of sustaining long-term growth.
