Blended the brand’s rich history with a contemporary digital identity that resonates with both loyal and new audiences.
Streamlined the shopping journey to reduce friction, ensuring every visit translated into a satisfying experience.
Enhanced product listings and metadata to position Hudson’s Bay at the forefront of retail search results.
Precision targeting and smart bidding maximized campaign efficiency, delivering consistent returns and audience growth.
Ensured that every touchpoint from ad to checkout all reflected Hudson’s Bay’s promise of elegance, trust, and quality.
Even with a powerful legacy, Hudson’s Bay found itself overshadowed by digital-native competitors.
Its online campaigns were fragmented and underperforming. Product discoverability was low, and the website’s design lacked the fluidity expected by today’s shoppers.
This limited engagement, reduced conversions, and diluted brand perception among younger demographics.
PathSeekers’ task was to bring the same level of excellence that Hudson’s Bay was known for in stores into every click, scroll, and search.
A sharp rise in visitors through strategic ad placements and improved SEO performance.
A redesigned interface that improved navigation, dwell time, and conversion flow.
Smarter spending, sharper targeting, and continuous optimization drove unprecedented ROI.
Improved ad relevance and UX design directly boosted customer purchases.
Optimized product pages and metadata helped Hudson’s Bay rank higher across critical retail searches.
Restored the heritage brand’s prestige in a digital-first market, connecting timeless trust with modern convenience.
